Crafting user-centric experiences that seamlessly blend form and function is my passion. I'm dedicated to delivering compelling designs that solve problems and evoke a positive emotional response, leading to increased loyalty and conversion rates.

Having a strong consulting background, I've developed a knack for examining challenges from multiple perspectives. I consider customer needs, the business landscape, and the key metrics that drive success. I'm all about the big picture, but I'm not afraid to dive deep when necessary. This approach enables me to deliver comprehensive solutions that effectively address complex problems.

This can be found in my work with Verizon.

I've used both quantitive and qualitative methods to really dig into how users think and what they want. From user interviews, usability testing, or simple data analysis—I’ve done it all to get the inside scoop. Then, armed with those insights, I’m able to make informed design decisions and ultimately craft user-focused experiences.

This can be found in my work with Burger King.

I've honed my development skills through my Computer Science Bachelor's Degree from the University of Illinois at Urbana-Champaign. This educational background helps me communicate effectively with developers, understand the level of effort (LOE) needed for design tasks, and occasionally flex that muscle when working closely with technical teams to brainstorm design solutions when faced with technical limitations.

When it comes to visual design, I'm all about creating experiences that are simple, intuitive, and engaging. I truly understand the importance of a solid foundational design system, having firsthand experience building a robust one for a retail mobile app project. I am well-versed with design tools like Figma, Adobe XD, and Sketch, enabling me to transform design concepts into sleek and polished visuals effortlessly.